A few weeks ago I interviewed Moe Arora about a how to for artists to build a social media strategy. Earlier this week Moe Arora came up with this awesome idea to break a song online purely using social media outlets and created an entire case study of it.

This was such a good read and an awesome social media music experiement I want to make sure all artists gets a chance to read it! Here is a bit of an excerpt from the case study and you can head over to his blog MakingtheMogul.com for the entire article.

How did we get over 14,000 downloads in 48 hours?

Last Friday, I spoke with Mack Maine and he told me his upcoming mixtape with Don Cannon, “This Is Just A Mixtape” is finally going to be released and he wanted to get some buzz going around it.

Maine and I go back a few years, so when he asked me to help get the word out, I didn’t need to think twice.

I was on the road all day so I didn’t have a chance to listen to the songs until about 9:45pm on Friday night. I was debating on whether to wait until the next morning to take any action but I was anxious to hear them so I decided to listen and prepare a plan right away.

One of the songs prominently features Lil Wayne so I posted a message on Twitter stating that I have a Lil Wayne exclusive and asked which top hip-hop blog/site I should send it to first before sending it to the rest.

I decided to put Wayne’s name first to grab more interest but also because several Twitter applications cut off the message after a certain number of characters; so this way we can capture the most interest immediately, but I was careful never to say it’s Lil Wayne featuring Mack Maine.

Several Twitter folk suggested different major hip-hop websites, but the after thinking it over quickly, I thought “why not just post it on Twitter and have it spread organically?”

There’s always so much talk about how effective social network marketing is, but we don’t really have too many solid examples to go by; not in urban music anyhow. So why not create it ourselves?

That prompted the following tweet:

As I began to upload the song, I  asked my Twitter network to kindly retweet my upcoming message featuring the song & download link so that we can showcase the real power of social media as well as the influence of online tastemakers. (A retweet is when you re-post someone’s message on Twitter verbatim and include their username to give source credit).

The result?

That was the initial reaction from Twitter, however it doesn’t stop here.

Tastemakers emailed the song to their mailing lists, bloggers posted it, torrent users seeded it and DJs already began playing it in the club that same night.

Read the rest of the case study here