I came across a great step by step guide over at Digipendent (http://www.digipendent.com/food-for-thought/how-to-keep-an-eye-on-your-online-presence-in-5-easy-ass-steps/) that breaks down how to keep on top of your online presence as a company but can still be translated into your brand as an artist.

Monitoring your social media presence is important. You need to respond to people talking about your brand and understand how people view your company. However, a common concern is that it takes days / too much time.

Here are five easy steps you can take to get things started. Do each task in the morning when you start work, and you should be good to go.

1)  Check Twitter for chatter about your company (2 minutes): Use tools like TweetDeck or Twitter Search to monitor conversations about your company in real-time. To check once a day, set up an RSS feed for a specific Twitter Search to go straight to your Google Reader. Do this by clicking the little RSS icon after you complete a search. Now, ongoing search results will be sent to your reader.

2)  Scan Google Alerts (1.5 minutes): Check your Google Alerts for your company name, products, executives or brand terms. To set this up, enter your search terms and select to receive updates as they happen or once daily. Now, when people blog about your products, an alert will be sent to your inbox. You can read the articles and respond right away!

3)  Check Facebook stats (1 minute): Visit your Company Page’s Facebook Insights. This can be found by clicking “more” under the page’s main photo. Scan your fans and page views count. If you are a member of a group, check to see if any new discussions started.

4)  Answer Industry-related LinkedIn questions (3 minutes): Search for questions on LinkedIn that you or members of your company can answer. You can set up an RSS feed for specific question categories to go to your Google Reader as well. When you find a relevant question, respond and include a link to your website.